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Does Your Business Need A Makeover?Monday 07/16/2012
DwayneDwayne Briscoe / Bookkeeping-Results, LLC
Owner / QuickBook Pro Advisor

888-692-2083 / 713-898-1648
Does Your Business Need A Makeover?


The word “makeover” has so many different definitions, but in essence it all boils down to wanting to change how you’re perceived.  Unfortunately it seems to be what we want to offer more to our customers than ourselves, because we may feel that we don’t need it and we’re just perfect the way we are in both the products and services we offer.


As we’re in the month of July and we’re halfway through the calendar year, for a majority of us this also reflects halfway through our business financial year too.  This is also the time of year when I work with my clients in analyzing what’s been going on in the past 6 months and offer some basic projections for the final 6 months of the year.  You may think that’s a bit premature, but with a major election in 2012 in the coming months, this is going to be a pivotal time for our economy and you need to be prepared for most anything.  Something that you should consider is your own business makeover, because with the introduction of the internet it’s become self-evident that with the information overload consumers receive, that means more choices and more competition.


Here are some helpful tips to use in your own business makeover:


1.            Are your financials up-to-date and are you confident in them?  No money often triggers a business melt-down, so this is a critical key factor you have to be aware of and monitor constantly.  Yes it may be costly in the beginning to get caught up, but it’s going to be much more costly in the end and why waste that money then when you can get yourself better prepared for later.


2.            Is your marketing budget telling you what’s bringing in your customers?  In one example, if you’re spending money on internet Search Engine Optimization, how are you measuring that into new customers?  I’ve seen people spend several hundred dollars a month on things such as Google Ad Words, but they never ask a new or potential client how they heard about them.  How do you know if you’re just throwing your money away?


3.            Is it more costly trying to do it yourself and having to get it fixed later?  A perfect example of this is a business’ bookkeeping.  If your business is very straight-forward with minimal accounting, then you’re not in need of someone that is highly skilled to completely outsource the work to but simply ask for periodic reviews.  However, if you’re in an industry such as construction or manufacturing where there are multiple moving parts, this is where expertise is not only necessary, it can be costly to your company if it’s not in place.


4.            When was the last time you took any continuing education in your industry?  If you can’t remember, then it’s something that you need to make a priority.  Everything is changing, and sometimes it changes faster than most people can keep up with.  That doesn’t give you an excuse though to not keep up with the latest technology and trends that affects your business.


5.            Constantly check in on your key customer contacts and see how they’re doing and if they’re happy in general.  When you show genuine interest in a person, it shows not only that you care but also you’re strengthening that relationship, which is key in today’s business.



About Our Show Advisor: Dwayne Briscoe is the founder and owner of Bookkeeping-Results, LLC.   Dwayne began his company in January 2007, based on the foundation to educate small business owners and bookkeepers who use QuickBooks®.  Working as a full-charge bookkeeper and trainer in a variety of industries for over 15+ years, he is a certified Pro Advisor with 5 certifications, including Enterprise Solutions and Point of Sale.  He is also an instructor at Brazosport College in Lake Jackson, where he teaches basic accounting, QuickBooks®, and basic payroll, along with hosting his own private classes.


Bookkeeping-Results, LLC has focused more on quality and not quantity for their clients, by paying attention to the details.  Through regular continuing education participation, as well as exploring additional ways of “thinking outside of the box” to help expand people’s knowledge of their own financial well being, it’s important to focus on not only saving the client money but also making the client money.

Previously broadcast from:
SKL @ 11/07/2011 - 01/03/2014
CBS Radio's Talk 650 10/12/2009 - 07/01/2011
CNN 650 Radio News 11/08/2006 - 10/08/2009
KSEV AM700 04/04/2005 - 10/30/2006

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