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How Much Are You Wanted?Monday 07/09/2012
DwayneDwayne Briscoe / Bookkeeping-Results, LLC
Owner / QuickBook Pro Advisor

888-692-2083 / 713-898-1648
How Much Are You Wanted?


Steve Jobs, Guy Kawasaki, Warren Buffet, Ross Perot, Sir Richard Branson.  Whether alive or dead, these guys have broken the mold on being wanted by everyone.  With Warren Buffet’s most recent lunch auction in 2012 going for $2.6 million dollars, all of which went to charity, it makes you wonder if any of the rest of us would consider ourselves worth that much.


The biggest challenge that business owners face today is whether or not it’s the business that’s worth the money or is it merely themselves, which can put things in a quandary.  Obviously if you’re service-based and you’re the only person handling the shop, then the buck and the business stops with you, and there’s no actual value left.  However if you have a product, patent, or trademark that you can actually assign a dollar value to, then you might actually have something that’s worthwhile to sell should the time come.


Take Apple for instance.  Yes Steve Jobs created a brand that is like no other, and for years to come as long as it stays on track it’ll still continue to be a viable and flourishing business even without him at the helm.  However, if he constantly made it about himself and not the company, it’s unlikely it would have been as successful as it is.  I was told about a contractor once that owned that was quite successful in bringing in a few million dollars in revenue annually, however because he was the person who made the contacts, the person who oversaw all of the work, the person who was out there on all of the promotions, he was the company and the brand itself.  The business had no true value whatsoever, because it was all about him.


If you’re wondering how much you’re wanted as an investment, ask yourself these 3 questions:


1.         Do you have a something that could be carried out in your business by others without your help or name, including standing production/service agreements?


2.         Do you have processes or materials that have been copyrighted, trademarked, or patented that can have a dollar value placed on them?


3.         If you had a yard sale tomorrow, what would be the amount you think you could raise for what your business has?


Asking yourself 3 key questions such as these, helps you determine exactly what you can bring to the table with how much your business’ value is in terms of what makes you desirable to others, which is what every business owner wants.  Again it’s not so much how much you have in your bank account, but what makes you appealing to others that really matters in the end.



About Our Show Advisor: Dwayne Briscoe is the founder and owner of Bookkeeping-Results, LLC.   Dwayne began his company in January 2007, based on the foundation to educate small business owners and bookkeepers who use QuickBooks®.  Working as a full-charge bookkeeper and trainer in a variety of industries for over 15+ years, he is a certified Pro Advisor with 5 certifications, including Enterprise Solutions and Point of Sale.  He is also an instructor at Brazosport College in Lake Jackson, where he teaches basic accounting, QuickBooks®, and basic payroll, along with hosting his own private classes.


Bookkeeping-Results, LLC has focused more on quality and not quantity for their clients, by paying attention to the details.  Through regular continuing education participation, as well as exploring additional ways of “thinking outside of the box” to help expand people’s knowledge of their own financial well being, it’s important to focus on not only saving the client money but also making the client money.

Previously broadcast from:
SKL @ 11/07/2011 - 01/03/2014
CBS Radio's Talk 650 10/12/2009 - 07/01/2011
CNN 650 Radio News 11/08/2006 - 10/08/2009
KSEV AM700 04/04/2005 - 10/30/2006

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